Course Outline: Digital Marketing, Advertising, and Sales
- Description
- Curriculum
- Reviews
This course equips students with the essential skills and knowledge needed for a successful career in digital marketing. By the end of the course, students will have hands-on experience and a strong foundation in various digital marketing strategies.
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Digital Marketing, Advertising, and SalesDuration: 3 months
Schedule: 3 times a weekMonth 1: Foundations of Digital Marketing
Week 1-2: Introduction to Digital Marketing
· Overview of digital marketing landscape
· Understanding target audiences and buyer personas
· Introduction to inbound and outbound marketing
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Week 3: Search Engine Optimization (SEO)
· Basics of on-page and off-page SEO
· Keyword research and competitive analysis
· Optimizing content for search engines
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Week 4: Social Media Marketing (SMM)
· Overview of social media platforms (Facebook, Instagram, LinkedIn, Twitter)
· Creating and managing effective social media campaigns
· Measuring success with social media analytics
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Week 5: Content Marketing
· Crafting engaging content that drives conversions
· Blogging, video marketing, and podcasts
· Repurposing content for different channels
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Week 6: Email Marketing
· Building email lists and segmenting audiences
· Creating email campaigns that convert
· A/B testing and email automation
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Month 2: Advertising Techniques and Sales Strategies
Week 7-8: Paid Advertising (PPC)
· Introduction to Google Ads and Facebook Ads
· Creating and managing ad campaigns
· Understanding cost-per-click (CPC), click-through rate (CTR), and conversion rate
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Week 9: Display and Video Advertising
· Overview of display networks (Google Display Network)
· Creating video ads for YouTube
· Retargeting and remarketing strategies
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Week 10: Sales Funnels and Conversion Optimization
· Understanding the sales funnel and customer journey
· Creating landing pages that convert
· Optimizing websites for conversions (CRO)
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Week 11: Affiliate Marketing
· Introduction to affiliate marketing and networks
· Choosing the right affiliate products and platforms
· Measuring affiliate marketing success
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Month 3: Integrated Marketing Strategies and Analytics
Week 12: Marketing Analytics and Tools
· Introduction to Google Analytics
· Tracking campaign performance with UTM parameters
Analyzing marketing KPIs (CAC, CLV, ROI)
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Week 13: Influencer Marketing
· Leveraging influencers to boost brand visibility
· Building influencer partnerships
· Measuring the impact of influencer campaigns
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Week 14: Integrated Digital Marketing Strategies
· Combining SEO, PPC, and content marketing
· Creating a cohesive digital marketing plan
· Allocating marketing budgets across channels
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Week 15-16: Capstone Project
This course provides a thorough introduction to digital marketing, covering key concepts, strategies, and tools. Students will learn how to effectively promote products and services in the digital landscape.
Course Objectives
Understand the fundamentals of digital marketing and its importance.
Learn various digital marketing channels and techniques.
Develop skills in content creation, SEO, and analytics.
Create and implement a digital marketing strategy.
